A glimpse of who you are in your own words. Don't be impersonal or uninspiring. Do write about your own real experiences. Share your feelings, reflections. Don't try and sell yourself as a role model student. Tell us about your everyday thoughts. Do relate your experiences in a introspective way. Do show that you've taken an active interest in learning about Purchase. Don't be lazy: copy-and-paste-style submissions won't work. Do your research, speak to people; visit the campus. Treat your essay as professional correspondence. Don't tarnish a good application with sloppy mistakes. Do be thorough -- always review your work. Send the right essay to the right school. Do use proper labeling. Do get it in by deadline.